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A tier 3 Nissan Dealer wanted to gauge the effectiveness of a Connected TV (CTV) advertising campaign to drive brand awareness and customer interaction via site traffic and auto sales. Strategus recommended a multi-faceted campaign to prove that a CTV strategy could build awareness and convert customers. The campaign drove tremendous results — a 250% increase in website visitors!

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Auto Dealer Increases Website Traffic and Brand Awareness by Implementing A Layered CTV and Retargeting Strategy to Engage Customers

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